Whilst working as a digital consultant, I’ve found that drawing connections between the physical and digital worlds can be a powerful tool. It’s easier to consider the impact of changes to customers within a physical space, than a digital one.

These visual aids help teams to consider the entire user experience, including social and emotional events. They can be used to structure the core digital user journey and a springboard for future digital projects to improve user experience.

Below are a few examples of this at work within a retail environment.